Pi designed the packs and branding for Goya Marinades, which is available in four varieties: Mojo Chipotle, Naranja Agria, Mojo Picante and Mojo Criollo. The revamp was intended to make the line more consistent and appear more vibrant.
Joe Perez, senior vice president of Goya Foods said: “It was important to Goya that the redesign for our Goya Marinades highlight the key points of the products usage, ingredients and taste while adding vibrant, eye catching graphics that would appeal to current and new market consumers.”
Paul Cowley, Pi Global creative director North America, added: “It was key that the vibrancy of the products were celebrated; evoking strong emotional recall of warm, spirited family gatherings around the dinner table. Values that are inherent to the Goya brand.”
Goya Foods has a portfolio of 2,200 foods from the Caribbean, Spain, Mexico, Central and South America.